Starting a Cooperative in Finland

Cooperative Image

Content

Early before starting to plan the marketing, you should consider what kind of image the cooperative wishes to convey. The target image must be realistic and reachable, relate naturally to the products or services and to its way of doing things. Each member of the cooperative should commit to building this image. You must be able to react appropriately to every inquiry of potential customers, “no can do” will rapidly decrease the customers’ interest in any company.

Symbols are the most visible part of an image. The name, the logo, the slogan, the colors, the forms, the materials make up the frame for the phenotype and the company’s representation. The key priorities are originality, timelessness, a consistent relation to the line of activities, the way of doing, the promises, and the strengths or alike. Everything clear and straightforward will be remembered!

The symbols are applied consistently to everything representing the cooperative, like calling cards, letterheads, packages, brochures, workwear, and exhibition and window dressing. When designing the logo, you should consider the possibilities of dimensioning and producing the colored version in a single color. Before its adoption, it is a good practice to check how it works electronically, like on the website of the company.