The Targets
To whom are we willing to sell – to businesses or private individuals? Where are they? How many possible customers are there, and what is their average purchasing power? Who makes the decisions to buy, and how do we reach those making the decisions?
The Customers’ Needs
What are the customers’ needs and expectations related to the product or service offered? Are they related to price, quality, availability, timeliness, or other similar factors? And what is the weighting between these factors?
The Competitive Situation
Who are our competitors, how do they work, and what are their products or services? Which are their strengths and weaknesses? What is the competition’s nature – is it about price, quality, characteristics, availability, or something else?
The Environment
Are there newcomers approaching this sector, or are existing entrepreneurs exiting and why? Which are the competitors’ collaboration and subcontracting models and networks?
Our Competitive Factors
Do our products or services correspond to our customers’ values? What are our own strengths, trump cards, and predominant factors? Possible collaboration or subcontracting relationships? Already existing customer base?