People search for services and products in the web. Web visibility may consist of keyword advertising, web site and social media. For the web site and its pages the cooperative can lease some server space from a so-called web-hosting service provider. In addition to disk space, the web host can provide a domain name (the URL/WWW address), the registration of the site, the mailboxes and visitor statistics. These kinds of service providers are numerous. Certain simple web site creation tools allow the production of web pages.
As soon as the cooperative reaches the step of website creation, it pays to sacrifice some time and money for this exercise because the increasing number of customers will repay the expenditure many times over. The contents and the functionality of the website on different terminal equipment, its protection, and findability (search engine optimization) are worth considering thoroughly. What objectives will the website attain? Do you intend to receive correspondence or direct orders or only to communicate information about new products, for instance? If the skills and time are sufficient, you can create the website yourself. However, it is relatively inexpensive to have a website produced by an external provider.
It is important to remember to maintain the website. The data must be updated; otherwise, they can do more harm than good. Old information and inoperative links can repulse potential customers. If an external provider creates the website, it is useful to verify how the updates work, how much they cost, and who is responsible for what.